"It was a really nice combination - he (Wahlberg) appealed to women, he appealed to gay men and he appealed to men who wanted to be him," further adding: Later speaking about the tie up, Kraft said: It seems the video caught the attention of Neil Kraft who at the time was a senior exec at Calvin Klein, he commissioned the Mark ads and the rest is history.
In the video for that track the Dorchester, Massachusetts first showed off his body, wearing some denim dungarees (top down) a baseball cap and oversized gold chain, all very 90's. He'd had a number 1 hit on the US Billboard Charts with the song Good Vibrations the year before in 1991. Mark Wahlberg, known then as Marky Mark was flying high.
#CALVIN KLEIN BOXER BRIEFS MODELS MOVIE#
Way back before Justin Bieber, quite literally 2 whole years before Bieber was even born, one young musician from Boston, USA (yes he was a singer before a movie star) stripped off to his boxer briefs for a print ad campaign. 1 - Mark Wahlberg Grabs His Bulge in 1992 This is an opinion piece, so if you feel like we've missed anyones bulge off, please do comment and we could change this up. We'll look through the 11 most iconic men in Calvin Klein underwear. The My Calvins promo was huge, with Justin Bieber & Kendall Jenner heading things up on social media, but, they were not the first, nor the last celebrities to be employed to strip to their briefs for CK. Responding to the likes of Emporio Armani who had recruited David Beckham some years earlier, paying a reported not so small fee of £20M $25M, which had drastically increased their sales of underwear. Lots of people think by the name, that's CK is a German or Nordic brand, but it's based in Manhattan, New York.īack in Spring of 2016 the fashion power house released a viral social and traditional media campaign called #M圜alvins which was hugely successful. As a brand it's had tremendous staying power, dominating the fashion world over 50 years! As Calvin Klein releases another of sexy men in underwear, we take a look back at their 11 sexiest, most creative, innovative and iconic campaigns.Ĭalvin Klein was established all the way back in 1968 by friends Barry Schwartz and ofc Calvin himself.
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